Aratta is a label for women who have never been interested in blending in. Named after the ancient kingdom of Aratta — a legendary land of beauty and craftsmanship in Armenian mythology — the brand brings that spirit of artistry and richness into every piece it makes. Embroidery, velvet, lace, floral prints, statement outerwear: this is fashion that takes dressing seriously, and makes it a pleasure.

If you've ever stood in front of your wardrobe wishing everything in it had a little more soul, Aratta is the answer.

The Outerwear: Coats & Jackets Worth Collecting

Aratta's outerwear is where the label's commitment to craft is most visible. These are not functional pieces that happen to look nice — they are statement garments that happen to keep you warm.

The Something Magical Velvet Coat is exactly what its name promises — a full-length velvet coat that transforms any outfit beneath it into something extraordinary. The London Coat brings a more tailored, European sensibility — structured and refined, with the kind of detail that rewards close looking.

For blazers, the Elizabeth Floral Blazer is a beautiful piece — floral without being sweet, structured without being severe. The French Terry Blazer takes a more relaxed approach, while the Jovie Blazer brings its own distinct character. The Colonel Jacket in Violet is a bold, military-inspired piece that's anything but conventional.

The Bellezza Embroidered Bomber Jacket ("bellezza" means "beauty" in Italian) is one of the most distinctive pieces in the range — a bomber jacket elevated by embroidery into something genuinely special. The Tevia Jacket rounds out the jacket family with its own considered personality.

The Dusters: Layers with Drama

The duster — a long, open layer worn over everything else — is one of Aratta's signature forms. Worn over jeans and a simple top, a duster instantly elevates a look without requiring any effort.

The Meadow of Flowers Duster is lush and botanical — the kind of piece that makes you feel like you're walking through a garden. The Victoria Duster brings a more romantic, vintage-inspired quality, and both work beautifully as the outermost layer of a considered outfit.

The Kimonos

Aratta's kimonos sit at the intersection of the label's love of embellishment and the kimono's inherent fluidity. The Birth of Venus Kimono is a genuinely extraordinary piece — its name evoking Botticelli's masterpiece, its fabric living up to the reference. The Fantasy Kimono is equally dreamy, and the My Beauty Robe brings the kimono silhouette into luxurious robe territory — beautiful at home and beyond.

The Shirt-Dresses & Dresses

Aratta's dresses and shirt-dresses have the quality of pieces that work for multiple occasions without trying to be all things to all people. The Bohemian Goddess Shirt-Dress is relaxed and romantic — the kind of dress you reach for on days when you want to feel beautiful without overthinking it. The House of Romanov Shirt-Dress has a more regal, historical quality — richly detailed and deeply considered.

The Shirts & Blouses

Aratta's tops are not basics — they're the kind of shirts that become the focal point of an outfit rather than its foundation. The Amora Chiffon Blouse is light and romantic, the The Thought of You Shirt brings its own quiet poetry, and the Maven Blouse in Ivory is a beautifully refined option for those who prefer their romance understated.

The Jane Shirt and Scarlett Tunic Shirt both have a literary, period-inspired quality that feels very Aratta — as though they belong in a novel as much as a wardrobe. The Be My Valentine Shirt, worn with the matching Be My Valentine Pants, is a complete look in itself.

The Skirts & Trousers

Aratta's bottoms are designed to be worn with the label's tops and outerwear, but they hold their own paired with simpler pieces too. The Lavender Love Skirt is soft and romantic, the Vintage Tulips Skirt brings botanical print to the lower half with characteristic Aratta flair.

For trousers, the Time To Shine Denim Pants in Cream are a relaxed, versatile option, while the Valentina Pants — worn with the matching Valentina Shirt — create a complete, considered set. The Roma Pants and Roma Shirt offer another beautiful pairing in the same spirit.

How to Wear Aratta

• Let one piece lead. Aratta pieces are designed to be the focal point of an outfit. Choose your statement — the velvet coat, the embroidered bomber, the floral blazer — and keep everything else simple beneath it.
• Wear the matching sets together. The Roma, Valentina, and Be My Valentine sets are designed as complete looks. Wear them as intended for an effortlessly pulled-together result.
• Layer the dusters and kimonos over basics. A Meadow of Flowers Duster over a white tee and jeans is a complete, beautiful outfit. The duster does all the work.
• Don't save it for special occasions. Aratta pieces are made to be worn. The more you wear them, the more natural they feel — and the more you'll wonder how you dressed without them.

Shop Aratta

Aratta is the kind of label that changes how you think about getting dressed. Once you own one piece, you'll understand why.

Explore the full Aratta collection at Twitchers Emporium and find the pieces that feel like they were made for you.